Booking.com on Its ‘Subpar’ U.S. Short-Term Rentals Biz: ‘We’re Not There Yet’
Photo Credit: Glenn Fogel, CEO of Booking Holdings, pictured here speaking at Skift Global Forum in September 2022 in New York City. Skift / Neil van Niekerk
Skift Take
Booking.com has been working on building up its U.S. supply of short-term rentals for several years, relying on relationships with property managers. Perhaps it needs to take on the more labor-intensive task of focusing on individual hosts. It won't be easy.
Booking Holdings CEO Glenn Fogel said he's disappointed that the company's U.S. short-term rental portfolio doesn't "have near the number or the type of home accommodations in the U.S. to be fully competitive."
An analyst during Booking's second-quarter earnings call Thursday asked Fogel whether Booking.com has achieved enough parity — presumably with Airbnb — in the U.S. to lean into marketing to wrangle market share gains.
