Hilton’s Asia Pacific Growth: The Brands Driving it and the Focus on India 

Hilton’s growth strategy in Asia Pacific is multifaceted. It is the fastest growing hotel company in the region, with almost 1 in 4 hotel rooms under construction bearing a Hilton flag.

As of the first quarter of 2024, Hilton had 801 operational hotels, 892 in the pipeline and is on track to surpass 1,000 hotels by 2025, according to Clarence Tan, senior vice president, development — Asia Pacific at Hilton.

Tan also noted that there's significant growth potential for Hilton brands across Asia Pacific. "We currently have 12 brands in the region, and we need to introduce some of our new brands as well."

Clarence Tan, senior vice president, development — Asia Pacific at Hilton. The Rising Middle Class

He further noted that Hilton is committed to a capital-light growth model, strategically deploying the right brands in the right locations to maximize owner returns.

Significant demand in the focus service segment, driven by intra-regional travel, has been propelled by Asia Pacific's burgeoning middle class. This demand has boosted Hilton's focused service brands, such as Hilton Garden Inn and Hampton by Hilton.