Hyatt Adds Outdoor Resort Brand Under Canvas in Loyalty Licensing Deal
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For Hyatt, a marketing tie-up with Under Canvas represents a strategic expansion into the booming outdoor resort sector, catering to travelers seeking posh stays in natural surroundings.
Hyatt Hotels on Thursday entered a new alliance with Under Canvas, a brand that runs 13 luxury outdoor resorts. This move enables Hyatt to tap into the growing trend of upscale nature-based travel experiences, particularly near U.S. national parks.
Members of Hyatt's loyalty program can now earn and redeem reward points for stays at Under Canvas camps in destinations such as Yellowstone, Great Smoky Mountains, and Acadia National Parks.
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