Airbnb Debuts Olympics Ad: ‘Why Stay in a Hotel on the Touristy Side of Paris?'
Skift Take
Airbnb is among the travel industry leaders in taking advantage of the global events category. Its push in Paris highlights the importance it sees for this sector.
With its number of hosts and bookings in the Paris region booming ahead of the start of the Olympics this month, a new Airbnb commercial is advising travelers to avoid hotels if they want to discover the essence of the city.
Airbnb's "Paris" ad debuted June 6 and is part of its 11-month-old "Get an Airbnb" campaign.
In the ad, a family of four visiting Paris stands outside a hotel and is subjected to typical tourist come-ons such a
