Southwest CEO Says He Won’t Resign Despite Elliott’s Activist Pressure

Southwest CEO Bob Jordan said he doesn’t plan to resign following activist fund Elliott Investment Management’s calls for a major leadership change at the airline, according to a report from Reuters. 

The CEO made the comments to a group of reporters at a Politico event on Wednesday. Jordan added he would consider Elliott’s feedback. 

"I have no plans to resign," Jordan said, according to Reuters. 

At the Politico event, Jordan said Southwest is ready to adapt its business model. 

“You can’t be stubborn,” Jordan said. “If customer demands are changing and expectations are changing you must change with them while being true to what you stand for.”

Jordan also said he believed the carrier is in its “third generation” and that customer preferences are changing significantly. Southwest commenced its operations in the 1970