United Wants to Personalize Your In-Flight Ads
Skift Take
United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers.
Passengers aboard a United Airlines flight may start noticing personalized advertisements whenever they try to watch a movie or TV show on the seat-back screens.
Those ads are part of United’s wider initiative to use insights from travel behaviors to create a more personalized customer experience. United described the initiative, called Kinective Media, as the first media network from an airline.
Passengers would previously have to see the same ad, whether the product or service was of interest to them, an airline spokesperson told Skift.
