How Booking.com Is Targeting U.S. Travelers With Short-Term Rentals
Skift Take
The Amsterdam-based company has put a lot of emphasis on the U.S. over the past couple of years.
Booking.com is taking a U.S.-first approach, tapping into increasing demand for short-term rentals from families and international travelers.
Short-term room nights were about 25% of all bookings before the pandemic and hit 36% in the first quarter of 2024, and the company sees growth continuing to increase, Eric Bergaglia, VP of Homes & Growth Segments at Booking.com said at Skift’s Short-Term Rental Summit Wednesday.
“We are seeing more of our Booking.com customers starting to book vacation rentals with us,” Bergaglia said.
