Homes & Villas by Marriott Bonvoy: Shift in Guest Preferences Sparks Rise in Non-Traditional Destinations
Skift Take
Marriott Homes & Villas saw growth to 160,000 homes and a 38% surge in international demand, combined with innovative use of generative AI for tailored guest experiences.
Since 2021, international reservations are making up a bigger piece of bookings at Homes & Villas by Marriott Bonvoy: It has surged from 14% to 38% of the total, according to vice president Jennifer Hsieh.
This growth reflects not only the increasing comfort of travelers with international destinations but also the strength of the U.S. dollar.
Hseih said that the classics like Italy, France, the UK, and Spain remain popular, but Marriott is also seeing a rise in less traditional destinations. “Trave
