Online Travel Companies See Surge in Sports Tourism in India - India Report
Skift Take
Sports tourism is on a rise in India, with the country’s sports tourism market expected to be valued at nearly $53 billion in 2033, according to a report released by market research firm Future Market Insights last year. The firm expects the industry to grow at an annual rate of 17.1% from its valuation of $11 billion in 2023.
Major sporting events, including the cricket T20 World Cup series, Wimbledon, and the 2024 Olympics are coming soon. These tournaments are popular among sport enthusiasts in India, and as the spending power of Indian travelers is increasing, there seems to be an increased interest in seeing them live.
Skift reached out to online travel companies to understand the trends that they are seeing:
Rajeev Kale - President and Country Head, Holidays, MICE, Visa at Thomas Cook (India) Limited: “Our consumer data trends for 2024 highlight a 40% surge in demand for big-ticket global sporting events. Topping the list is the cricket World Cup series, Wimbledon, the Olympics, and F1. We have received about 200 queries including co
