Hilton to Double Lifestyle Portfolio to 700 Hotels
Skift Take
Lifestyle hotels are making up a bigger part of the development pipeline - one way to bring in higher daily rates.
Hilton Worldwide said Monday it's set to double its current count of lifestyle hotels to 700 by 2028. It appointed Kevin Osterhaus as its new global lifestyle president to help oversee the effort.
The hotel group plans to open more than 100 lifestyle hotels this year, bringing its total to over 400.
Hilton's growth strategy in the lifestyle category is underpinned by its March
