Norwegian Cruise Investor Day: More Ships, More Premium – And Cost Cuts
Skift Take
Norwegian Cruise Line Holdings is setting its sights on the premium market, enticing well-heeled travelers with the promise of more balcony cabins and a "ship-within-a-ship" concept that caters to multigenerational cruisers.
Norwegian Cruise Lines Holdings unveiled adjustments to the company's strategy as part of its investor day for analysts.
The company, whose brands span Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises, had a culture established by its founder, Frank Del Rio, who retired last year. Executives said the company now needs a culture more focused on efficiency. "We believe our team can collectively deliver better, and we will," said CEO Harry Sommer.
Here are key takeaways:
"A Ship Within a Ship" Adding capacity: Norwegian ordered eight new cruise ships, which will add almost 25,000 more berths after they all come online by 2036. Balcony Bump: The