World Cup Tickets Will Go to Corporations, Not Fans
Skift Take
The visitor profile for World Cup 2026 is trending toward corporate group travelers. Individual tourists are being left out.
Everyone at the IPW travel trade show in Los Angeles was banking on doing big business for the 2026 FIFA World Cup, but several tour operators told us much of it would be coming from corporations and large groups.
“What happened is the World Cup became a corporate event,” said Oswaldo Freitas, CEO of tour operator Easy Time Travel. "It's not a public event anymore."
“It's big corporations that are buying up the ticket blocks and giving them to their clients and customers,” said Lena Ross, chief
