Marriott Vacations Worldwide Sees Timeshare Growth – Except in West Maui
Skift Take
The timeshare company wants to put the Maui wildfires in the rearview mirror. Sluggish demand and a tight labor market in the area impacted by the fires have slowed its post-pandemic momentum.
Marriott Vacations Worldwide found strong demand for timeshares at its destinations in the first months of the year — except in Western Maui, which continued its slow recovery from last August's wildfires.
Marriott Vacations Worldwide said the consolidated contract sales of its timeshares rose 3% year-over-year to $428 million after excluding its Maui properties during the first quarter. Lingering sluggishness in Maui cost the company $17 million.
While 3% growth is good, it wasn't the typical pace that the company enjoyed during the post-pandemic boom. Timeshare sales lost growth momentum because of higher marketing and sales costs, executives said Tuesda
