India Ramps Up Its Promotion as a Wedding Destination - India Report
Skift Take
India is actively promoting itself as the next big wedding destination. At the first "Wed in India" Expo ongoing in Jaipur till Wednesday, tourism ministry official Manisha Saxena said that the rapid infrastructure development across India is aiding destination weddings.
PM Modi's Call: The call for Wed In India was first made by Indian Prime Minister Modi in November last year. According to Modi "wed in India" would help boost the economy if Indians hosted their weddings within their country. Skift Research’s survey reveals that Indian destination weddings have created a thriving market, estimated at $1.9 billion (INR 159.6 billion) in outbound travel spending.
“Indians, both in the country and the diaspora globally, are getting more prosperous. Better to spend more in our own country to benefit our own people and economy. That’s why ‘Wed in India’ is a great initiative," said SK Pathak, FICCI secretary general at the first-ever Wed in India expo.
The expo was hosted not just to encourage Indians to host their weddings within the country but to make India the "world’s wedding destination."
Who are participating: Policymakers, stakeholders from the tourism and hospitality industry and tour operators from over 50 countries are participating in the "Wed in India" expo.
Wedding venue: Saxena spoke about states like Rajasthan, Madhya Pradesh, Orissa, Haryana, Kerala, and Goa which are already popular destinations for Wed-in-India. S
