Miami Beach Is Done With Spring Breakers
Skift Take
Don't go to Miami Beach for Spring Break — that was the message in a new bold anti-tourism video from the city government.
Miami Beach has long been a primary destination for college students on Spring Break. Each March, rowdy crowds descend upon the beach destination to make it their playground for a week, perhaps forgetting that not everyone there is on vacation.
The city has had enough. The City of Miami Beach released a video this week saying it’s “breaking up” with Spring Breakers.
The video has gotten tens of millions of views between social media pages, including more than 15 million views on the X account of Pop Crave.
"You just want to get drunk in public and ignore laws,” said one actor in the video.
The video a
