United’s Super Bowl Ad: Book Now – No Change Fees
Skift Take
United’s Super Bowl ad focuses on its no-change-fees policy as Washington casts scrutiny on airlines’ consumer practices.
United Airlines is back with a new ad for this year’s Super Bowl.
Last year, the carrier took jabs at Southwest Airlines for its massive number of holiday cancellations. This year, United is touting its lack of change fees.
The message: For those already thinking of next year’s Super Bowl, they can book with United now. They’ll always have the option to cancel without any fees.
United was one of the first airlines to get rid of change fees during the pandemic. United said more than 10 million customers have changed their flights without paying fees since 2020.
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