Chinese Tourists Plan Fewer Trips to Europe in 2024
Skift Take
European destinations need to come up with new strategies to attract Chinese tourists.
Europe may not see a tourism comeback from one of its key source markets: China. Chinese interest in traveling to Europe has dropped, according to a survey released Tuesday by the European Travel Commission.
Only about 57% of Chinese tourists surveyed said they intend to travel to Europe in 2024 – that's d
