IDEAS: Korean Air's New In-Flight Safety Video Stars Virtual Humans
Key Points
- Korean Air's new in-flight safety video features virtual humans and digital animations.
- The video stars 'Rina,' a virtual flight attendant, guiding passengers through safety procedures.
- The video aims to engage a diverse customer base and enhance viewer attention and engagement.
Summary
Korean Air has launched an innovative in-flight safety video that features virtual humans, with 'Rina,' a virtual flight attendant, leading passengers through safety procedures. The video, set in a 'Korean Air Safety Lounge,' uses digital design and animations to cover standard safety topics, aiming to engage a diverse audience and increase passenger attention and engagement levels.
Korean Air has released a new in-flight safety video starring virtual humans.
The new video, which takes place in the virtual ‘Korean Air Safety Lounge’ sees ‘Rina’ - a virtual human donning a Korean Air Flight Attendant uniform - giving the safety demonstration to a host of virtual passengers.
The video covers the usual safety topics that passengers will be accustomed to, including where to store your carry-on, the functionality of the seatbelts and the locations of the emergency exits, whilst utilizing the power of digital design to interweave animations and interesting creative elements.
According to a release from the carrier, the first of its kind video aims to ‘reach out to its diverse customer base of all ages and cultural backgrounds’ and ‘garner passengers’ attention and increase viewers’ engagement levels.’
The new safety video is now being played on all flights, and is available for you to take a look at below.
Photo Credit: Credit: Korean Air Korean Air
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