IDEAS: JW Marriott Encourages Guests to 'Stay in the Moment' with New Asia-Pacific Campaign
Key Points
- JW Marriott's new Asia-Pacific campaign features a K-drama inspired video starring South Korean actor Lee Min-ho.
- The campaign, titled 'Stay in the Moment', highlights the importance of familial bonds and shared travel experiences.
- The campaign aims to connect with luxury travelers seeking well-being, mindfulness, and meaningful connections.
Summary
JW Marriott has launched a new campaign in the Asia-Pacific region inspired by K-drama, starring South Korean actor Lee Min-ho. The campaign video, 'Stay in the Moment', showcases a family's journey to overcome challenges through shared travel experiences, emphasizing the theme of human connections and the importance of being present. Aimed at discerning luxury travelers, the campaign aligns with JW Marriott's brand ethos of promoting well-being, mindfulness, and profound connections.
JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.
The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared experiences of travel.
You can view the video below:
The campaign has been created to ‘underscore the beauty of human connections’, by emphasizing the strong familial bonds that are forged in unforgettable moments, said JW Marriot in a press release.
"The ‘Stay in the Moment’ campaign focuses on the discerning luxury traveler who seeks well-being, mindfulness and profound connections－all the elements that speak to the spirit of the JW Marriott brand," said John Toomey, chief sales & marketing officer Asia Pacific, Marriott International.
"Lee Min-ho's starring performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspirational moments that shape our journeys and enrich our lives."
Photo Credit: Credit: Marriott International Marriott International
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