Red Sea Global Creates Own Luxury Hotel Group Called Shebara

Saudi Arabian development group Red Sea Global has created its own luxury hotel brand called Shebara. The Shebara brand will be deployed for the upcoming Sheybarah Island resort - seen as the most exclusive of the current 16-property lineup in the archipelago development.

Opening next summer, the resort contains 73 keys, including overwater and beach villas and guests arrive either by a 45-minute boat ride from the mainland or 20 minutes by seaplane. The resort has been designed by renowned firm Killa, behind the Museum of the Future in Dubai, and is most recognizable for its stainless steel orbs which act as private villas.

The Shebara Resort will be run by Red Sea Global, meaning the firm both owns and manages the asset. Last month, RSG also announced it would self-operate a private island project called Thuwal Island near the Red Sea Project.

It is the latest hotel brand to come out of Saudi Arabia. At the start of last year, Boutique Group was announced: A hotel brand designed to repurpose former palaces and government buildings into luxury hotels. Both Shebara and Boutique Group come under the ownership of the vast Public Investment Fund.

Much like how Jumeirah Group has become a showcase of Dubai's approach to Arabian hospitality, Red Sea Global hopes Shebara will do the same for Saudi.

RSG CEO John Pagano said: "Shebara is a beacon for all that RSG stands for, showcasing the very best in Saudi hospitality while setting new standards in responsible development and sustainable operations.”