'Get an Airbnb' Campaign Challenges Hotels

Airbnb launched its latest brand campaign, “Get an Airbnb,” last week, using animation styles reminiscent of the previous “Airbnb It” campaign from last fall that targeted hosts. 

Airbnb designed the campaign – a series of 15-second videos – to highlight what it says are its strengths: more space, amenities, and privacy at a better value. Within the first few seconds, one animation communicates accessibility and diversity, portraying a traveler in a wheelchair and travelers of different races and sizes among groups of adult friends. 

In the ad, focusing on ease and price, a voiceover asks, “If you’re taking a trip with your friends, why pay for four hotel rooms to stay apart from your friends? Get an Airbnb and stay together for less.” 

In another that highlights privacy and choice, the voiceover asks, “If you’re finally ready to take a trip without the ki