HomeToGo Got Profitable and Repeat Customers Helped
Skift Take
German vacation rental marketplace HomeToGo recorded profits on an adjusted basis for the first time in a second quarter, and the company claims that it got there by improving its marketing spend, growing its subscriptions business for partners, and attracting repeat business.
Chief Financial Officer Steffen Schneider said the fact that the company offers onsite bookings as an option was an important factor in improved numbers of repeat customers.
The company, which offers price comparisons for short-term rentals as well as booking services, claims its improved marketing efficiency has been a fundamental factor in its path to profitability. That and its subscriptions business offering software services to partners. But here’s the thing: It spent €57 million ($62 million) on performance
