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Brand USA CEO Chris Thompson to Step Down


Chris Thompson will step down as president and CEO of Brand USA, effective May 31, 2024. Brand USA is the U.S. ‘s destination marketing organization. Brand USA’s board of directors will work with an executive search firm to find a successor.

Thompson is retiring after more than 30 years in the industry. He has served as president and CEO of Brand USA since 2012. Prior to joining Brand USA, he was president and CEO of Visit Florida.

“It has been an incredible privilege to serve as President and CEO of Brand USA,” said Thompson. “I am immensely proud of what we have accomplished together, and I am confident that the organization will continue to thrive under new leadership.”

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