Accor's Profit Soared on Rebound Across Regions and Hotel Types

Accor reported on Thursday a profit surge in the first half of the year that it mainly credited to pricing its hotel rooms above inflationary operational costs. Demand swelled across regions and property types.

"This momentum should continue for the coming months, driven by robust demand in both leisure and business tourism," said Sébastien Bazin, chairman and CEO.

But can the Paris-based hotel group sustain high-profit margins after pent-up travel demand has faded? To do that, it will need to focus its portfolio, organizational structure, and investments on the most profitable customer segments, revenue streams, and more than 40 brands — which include Ibis, Novotel, Pullman, Fairmont, and Raffles.

In the first half, Accor generated about $276 million (€248 millio