Ask Skift: Celebrity Travel Influencers
Ask Skift is our artificial intelligence chatbot that offers a new way for readers to better engage with our breadth of knowledge and our latest experimentation creating products travel professionals rely on. It digs into news stories, Skift Research reports, Airline Weekly issues, Skift Live events, the Daily Lodging Report, and more to answer many questions about the travel industry.
Following on our story about footballer Lionel Messi’s deal with Saudi Arabia’s tourism board, we turned to Ask Skift to learn more about celebrity travel marketing deals.
Further Reading
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.
Podcasts
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
On today’s podcast, we preview an exclusive interview with Marriott’s CEO, give insight into Tripadvisor layoffs, and explain why European airlines need help from the EU.
Hotels
Samhi Hotels Is Looking to Double Its Upscale Portfolio
Samhi Hotels is growing its upscale inventory to capitalize on the strong demand in Bengaluru and Hyderabad. But a lot of that growth is dependent on sustained demand for business travel.
Online Travel
Tripadvisor Fires More Than 150 Employees and Contractors: Scoop
It's another downsizing at Tripadvisor as it gets ready to acquire its controlling shareholder and make some moves.