Sonesta Debuts Two Soft Brands

Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio, Classico, A Sonesta Collection, and MOD, A Sonesta Collection. These two new brands offer independent hotel owners the opportunity to affiliate with Sonesta’s network while retaining their iconic hotel names, identities, designs, and established styles.

Marketed by Sonesta’s Luxury and Lifestyle Lodging Development Team, each Classico property will have a distinct identity and offer signature local cuisine, traditional high-touch service, and refined interiors.

The first Sonesta Classico brand property is the 40-room Z Ocean Hotel in Miami, Florida’s South Beach neighborhood, which opened on May 1, 2023. Each MOD, positioned within Sonesta’s upscale portfolio, will feature eclectic interior designs and amenities, such as curated food and beverage options. The first MOD property will launch as Hotel 11 in Calgary, Alberta, Canada.