IDEAS: flydubai Redesigns Their Single-Aisle Business Class Experience

flydubai has unveiled the latest evolution in its premium business class offering, 'The Business suite', which is set to be introduced on select flights within its network.

The Dubai-based carrier is the launch customer for this brand-new seat, having worked in close collaboration with Safran Seats, a leading manufacturer of aircraft seats and JPA Design, a design company operating in the transportation, interiors, and product design arenas.

Announced at the 2023 Arabian Travel Market, the first aircraft featuring the new Business Suite is expected in November, with flydubai anticipating the new offering being available on up to six aircraft by the first quarter of 2024.

The new suites have been designed exclusively for single-aisle aircraft, and will allow direct aisle access for every passenger, providing guests the option to have a fully-closed suite experience or a more traditional open plan seat. The new pods will also feature discreet stowage solutions, ambient lighting and an increased on-board entertainment package.

"flydubai is committed to exceeding expectations. Our business and product offerings have evolved from the initial no-frills model over the past 14 years to cater to the ever-growing needs of our customers and the markets we operate to," said Ghaith Al Ghaith, chief executive officer at flydubai.

"We have come a long way since the introduction of our first Business Class offering in 2013, which has served us well... we are proud to unveil a new premium product which rivals the Business Class experience offered by many airlines on wide-body aircraft. We will continue to invest in innovation to enhance the customer experience across our growing fleet.”

At the 2023 Skift IDEA Awards, we are looking for the projects defining the future of aviation, airlines, and the traveler experience.

If you have an exciting initiative to share, head over to the Skift IDEA Awards and start your submission today!