IDEAS: Bentley's ‘Extraordinary Journeys’ Get Travelers Outside of the Car
Key Points
- Bentley Motors is launching 'Extraordinary Journeys', a series of luxury travel experiences starting in April 2023.
- The travel series includes destinations like the UK, New Mexico, and Scandinavia, focusing on local cuisine, architecture, wellness, and design.
- Bentley aims to provide exclusive experiences with a focus on sustainability, in partnership with like-minded global entities.
Summary
Bentley Motors is introducing 'Extraordinary Journeys', a luxury travel series starting in April 2023, offering unique experiences in destinations such as the UK, New Mexico, and Scandinavia. These journeys will highlight local cuisines, architecture, wellness, and design, all while ensuring sustainability. Bentley's initiative aims to provide exclusive, private experiences in collaboration with global partners who share their passion for excellence.
For car enthusiasts and adventure seekers alike, Bentley Motors' latest endeavour into travel experiences is sure to turn heads.
Starting in April 2023, renowned luxury car manufacturer Bentley is set to launch a schedule of worldwide 'Extraordinary Journeys', offering up the very best in local cuisines, architecture, wellness and design - all whilst riding in a Bentley, of course.
The exclusive travel series, which already includes the UK, New Mexico, and Scandinavia as part of the itinerary, will offer guests an unforgettable driving experience coupled with the best excursions and indulgences each destination has to offer.
Caren Jochner, global head of brand experience at Bentley Motors, said, “We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart.”
This post is a part of Skift Ideas, which highlights exciting new creative projects, campaigns, designs, and future-making ideas across the travel industry. Skift will also feature a number of leading projects across travel at our 5th annual Skift IDEA Awards, which has become the travel industry’s most coveted achievement for excellence in innovation, design, experience, and now, automation.
Learn more at: https://live.skift.com/skift-idea-awards-2023/
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