The Race to Win Clients Is Driving Corporate Travel's Recovery, Says Deloitte
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Traveling to visit a single client could soon be a thing of past, Deloitte’s latest corporate travel study suggests. Instead, businesses see conferences and other live events as a much more productive affair, and will prioritize investing in attending them.
The top reason for international business trips for many U.S. and European companies is related to client acquisition, specifically at conferences and live events.
That's according to Deloitte’s latest corporate travel study, “Navigating Toward a New Normal,” which found that companies now prefer sending staff away if they have a chance to connect with multiple people.
Companies are calculating the return on investment for a business trip, and "evaluating whether it's going to just make a sale, if it's going to keep someone at a company, if it's going to strengthen their relationship with a client,” sa
