Vacation Rentals Sector Stays Fragmented: When Will It Consolidate?
Skift Take
Short-term rentals have grown both in size and type, especially after the pandemic. Travelers blurring the line between business and pleasure means the fragmented industry will soon consolidate to serve to this new "bleisure" traveler.
Consolidation is coming to short-term rentals. It's just a matter of how, when and of what nature?
The pandemic has exposed the potential for blending different types of hospitality services creating the “muddled middle.” As consumers shape the trend of "bleisure" (business and leisure) travel, operators in both short-term rentals and hotels are thinking about how to serve the same consumer with a variety of options based on the type of the trip.
"When people think of loyalty in travel, it’s really about trip type," said Henrik Kjellberg, Group CEO at Awaze at the Future of Lodging Forum in London on Wednesda
