Jumeirah CEO Says Luxury Wins in Middle East Are Fueling Global Expansion

Skift Take
Jumeirah Hotels is keen to invest in more properties in Europe. Having recently acquired Le Richemond in Switzerland’s Lake Geneva, Jumeirah with a 26-property portfolio now has five hotels in Europe.
“We do realize that the way to grow at the pace we want to is to invest. And we do have a strategy to continue investing in trophy assets and key assets,” said Katerina Giannouka, CEO of Jumeirah Group in conversation with Skift President Carolyn Kremins during the Future of Lodging Forum in London on Wednesday.
With a large proportion of its portfolio being based in the Middle East, Dubai specifically, Giannouka said the market’s booming and that has given the