Jumeirah CEO Says Luxury Wins in Middle East Are Fueling Global Expansion


Jumeirah Group CEO Katerina Giannouka and Skift President Carolyn Kremins at Skift Future of Lodging Forum in Londonl Moderator: Carolyn Kremins REPORTER: PEDEN

Skift Take

Jumeirah seems to have set its eyes on expansion. Now after Middle East, Europe and Asia, is it ahoy Americas?

Jumeirah Hotels is keen to invest in more properties in Europe. Having recently acquired Le Richemond in Switzerland’s Lake Geneva, Jumeirah with a 26-property portfolio now has five hotels in Europe.

“We do realize that the way to grow at the pace we want to is to invest. And we do have a strategy to continue investing in trophy assets and key assets,” said Katerina Giannouka, CEO of Jumeirah Group in conversation with Skift President Carolyn Kremins during the Future of Lodging Forum in London on Wednesday.

With a large proportion of its portfolio being based in the Middle East, Dubai specifically, Giannouka said the market’s booming and that has given the