Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity
Skift Take
Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.
Marketers that believe the photo sharing app BeReal is a fad might need to take a second look. The platform, which was launched to promote authenticity on social media and combat its negative effects, has grown in popularity with travel brands looking to make inroads with Generation Z travelers.
Tourism Fiji is one of those brands incorporating the app into its marketing strategy, and it opened an account on the France-based platform in 2022 to give locals an opportunity to show travelers the country outside of its resorts. Skift examined the rise of short-form content in destination marketing efforts to reach Gen Z travelers in a 2023 Megatrend.
“We watched the rise of BeReal and felt
