Augmented Reality Could Bring New Life to History Tourism
Skift Take
History is a unique asset for every destination, but often one that doesn't elicit a lot of excitement from travelers, especially as they continue to trend toward unique travel experiences. Augmented reality and virtual reality could be an unlock for destinations that want to leverage more of their rich pasts.
Destinations and attractions are investing in virtual and augmented reality technologies to drive interest and foot traffic to historical attractions. During the ITB Berlin conference last week, some attractions, tech providers and destinations discussed how such technologies will heighten the visitor experience.
As immersive technologies continue to improve, there’s been a growing interest to integrate them seamlessly with experiences at attractions. At the 2022 Ski
