Understanding the Tourism Landscape in 2023

Skift's Global Tourism Reporter Dawit Habtemariam spent the week in Germany where he reported from the packed floors of ITB Berlin's many, many exhibition halls. He sat down with Ukraine's tourism minister for a Q&A, realized that tourism is not ready for the return of the outbound Chinese traveler, and noted that travel brands don't understand Gen Z's sustainability priorities.

We're just under three weeks left before Skift Future of Lodging Forum takes place on March 29 in London, and we’d love to have you join us. We've added new speakers this week, including the CEO of Jumeirah. Early-bird pricing is over, but readers of this weekend roundup can save 15% off with the promo code WEEKEND.

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