Global Tourism Industry Woefully Unprepared for Return of Chinese Travelers
Skift Take
While China rushes to travel internationally again, the global tourism industry hasn't been keeping up with its demand and new tastes.
While Chinese travel demand accelerates to pre-pandemic levels, the global tourism industry is still not fully ready to service it, according to some panelists this week at an ITB Berlin session titled “Outlook of Chinese Tourism Market 2023.”
For three years, China pursued a strict zero-Covid policy that locked it out of the global tourism economy. Chinese citizens faced tough restrictions to travel internationally. Having spent $255 billion traveling abroad in 2019, their absence dragged the industry’s rec
