Google to Debut Hotel Ad Tool to Streamline Campaigns ... On YouTube and Search
Skift Take
Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.
Google said Tuesday it will debut globally over the next few weeks a tool, Performance Max, that enables hotels to create digital ads in multiple formats to reach travelers across six of its ad channels, namely YouTube, Display, Search, Discover, Gmail and Maps.
Google said it plans to add Hotel Ad
