Marriott's Record Quarter Boosted by Rebound in Luxury and Group Bookings


JW Marriott Hotel Berlin Lobby

Skift Take

As the Chinese travel again, luxury and group bookings should rebound further worldwide. That dynamic could set up Marriott for continued performance gains, given how many luxury and business hotels it has.

Marriott International ended 2022 with a robust performance thanks to the post-pandemic resurgence in travel, the company said on Tuesday. It enjoyed record fourth-quarter average room rates, profit at its managed hotels, hotel development plans, and sign-ups for its co-branded credit cards.

"Our performance in 2022 was terrific," said CEO Anthony Capuano of the company's fourth-quarter earnings. "We believe there's still further upside in 2023, especially now that China's borders have reopened."

The Bethesda, Maryland-based company — operator of more than 30 hospitality brands ranging from Ritz Carlton to Fairfield Inn — saw in the fourth quarter its average daily rate worldwide come in 13 percent higher than in the comparable pre-pandemic period.

Of note, Marriott — which has 598 luxury properties, up 13 percent since before the pandemic — saw its U.S. and Canadian luxury hotels command a $431 average daily rate last year, which was up 18 percent from $364 a night in 2019. The company's luxury properties stand to disproportionately benefit from the full recovery of cross-border travel as the Chinese return to traveling in large numbers.

Group bookings — one of the slowest segments