Japan Likely to Target a Record Foreign Visitor Count in 2025: Report

Japan intends to draw a record number of inbound travelers in 2025, according to a draft of a government plan seen by Kyodo News on Thursday.

The 2023 to 2025 tourism plan also strives to boost per-person spending to $1,500 (200,000 yen) — up about 25 percent from the pre-pandemic level. The plan includes marketing efforts to coax travelers to visit more t