Blueground Sees Short-Term Rental Boost From Those Fleeing Political Turmoil

Blueground is seeing its apartments being rented out as safe havens from political upheavals.

The property technology company, which offers turnkey short and long-term apartment rentals, recently expanded into Miami, shortly after opening in Austin.

And it's increasingly becoming a "haven" for people from countries such as Brazil and Venezuela wanting to leave the political turmoil behind them. And short-term rentals are proving attractive, according to Blueground Miami's new general manager, Agnes Pierre-Louis.

“It’s a growing market,” she said.

She added that Miami has been a haven for Latin American countries, whether that’s for companies, or families wanting more stable ground.

"A lot of them go through political cycles. You have families that come for temporary periods of time, or extended periods of time, depending on what the country is going through," she added. "For example in the last couple of years you’ve had a huge influx from Venezuela. It’s the same for Caribbean countries, like Haiti, from where I’m from. There’s a huge migration."

Blueground is leveraging its “try before you buy” marketing, and is offering apartments in neighborhoods like downtown Miami, Doral, Wynwood and Coral Gables It aims to attract people who want to see if a new country or city will work out for them, before investing in a house and a car, and time looking at schools.

"These are people who don’t necessarily want to permanently leave their country, they may come for six month