Hilton Surveys Find Guests Define Wellness More Broadly After Pandemic
Skift Take
Wellness talk seems to spread at about the same pace as people's waistlines. But if you look beneath the averages, you'll really find a consumer segment that shops for trips that enhance their well-being.
Many travelers have been thinking of their wellness more holistically since the pandemic, according to surveys in seven countries commissioned by Hilton Hotels and released on Monday.
Half of respondents said it was important that their travels address their mental or physical wellness, while 26 percent of respondents said they would prioritize accessibility to fitness amenities like gyms or activities such as yoga when traveling next year.
"Coming out of the pandemic, how travelers think about wellness in their life has changed, and they expect the brands that they know and love to meet them where they are in their wellness journey," said Lara Hernandez, senior vice president of g
