HomeToGo Made Progress in Booking Strategy That Other Metas Abandoned
Skift Take
A public company, HomeToGo is still very small. However, in metasearch, albeit for short-term rentals, it is going places where larger rivals were unsuccessful.
HomeToGo, the Germany-based short-term rental comparison-shopping engine, has been making strides in a booking model that peers like Kayak, Google, and Tripadvisor downplayed or abandoned.
If you search HometoGo for a short-term rental in Berlin for next week, instead of directing travelers to partners Booking.com or Vrbo to book their stays, some of HomeToGo's listings inform users they can "Book directly on HomeToGo."
So for example, a customer might book a holiday apartment in Berlin provided by a third party without leaving the HomeToGo website. Travelers get a booking confirmation within a few minutes, and HomeToGo collects a commission from the provider instead of a payment for clicks on the booking links.
The idea is to make Hom
