Florida Lets Tourists Know It’s Still Open for Business
Skift Take
While Hurricane Ian left its physical mark on a few destinations in Florida, it delivered a media image scar much wider in geographic scope that will be a challenge to overcome.
Visit Florida launched a marketing campaign last week called “Sun’s Shining in Florida” to let visitors know it’s safe and open for tourism. The campaign is an effort to combat the negative media impact of Hurricane Ian.
The campaign shows images and clips of families, beaches, attractions and other features with timestamps from early October at multiple destinations and no sign of the hurricane. In collaboration with other Florida destination marketing organizations (DMOs), the organization is running the campaign on social media, TV, digital banner ads and other channels.
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