Only 30 Percent of Americans Plan Holiday Travel: Is Demand Less Pent-Up?


Lying on the couch

Skift Take

Worries about their finances may have more Americans opting for their couches, not coach seats this holiday season. The go-go days coming out the pandemic of unbridled demand may be settling back down to reality.

Despite 2022 being viewed as the year travel returned to normal, U.S. adults are planning to travel less this holiday season than last year, largely because of financial concerns and lingering worries from this summer's widespread travel disruptions, according to a recent survey by Deloitte.

Only 31 percent of U.S. adults said they plan to travel between Thanksgiving and mid-January, compared to 42 percent in 2021. Furthermore, 40 percent of respondents who are choosing not to travel said their financial situation is worse than last year. After money issues, concerns pertaining to travel disruptions and Covid both attracted 18 percent of responses for reasons not to travel this holiday season.

And even among those planning to travel, three in four travelers have said that their travel budget is lower than or the same as in 2021.

"In-person interactions are still a high priority for many this year, but certain households are being more challenged by rising inflation," said Deloitte Vice Chair Mike Daher.

"That paired with service disruptions that occurred over the summer has a heavy influence on demand for