Full Video: Ennismore Founder Sharan Pasricha at Skift Global Forum 2022

Reflecting on post-pandemic trends that will last, Ennismore founder and co-CEO Sharan Pasricha anticipates that real estate owners will continue to want to split their income streams across coworking, food-and-beverage, and lifestyle hotels for years to come.

“Hotel owners like the diversification of revenue,” said Pasricha on-stage at Skift Global Forum in New York City on September 20 with Skift CEO Rafat Ali. Accor and Ennismore last year created a lifestyle entity based in London and jointly led by Pasricha and Gaurav Bhushan, CEO of Accor’s lifestyle division. Ennismore’s brands include The Hoxton, Gleneagles, SLS, Delano, Mondrian, 25hours, and Working From.

See below the video and transcript of Pasricha discussing how Ennismore manages its 14 brands, the geographic market he's most excited about, whether the group might do festivals, the company's growth strategy and drive for direct bookings, how traveler and coworking patterns are shifting, and more.

https://youtu.be/YMCtVzq-xa4 Interview Transcript

Rafat Ali: I really wanted you to close because I hyped you as the hottest hotelier in the world today.

Sharan Pasricha: You did. You also gave me the graveyard shift to do that.

Ali: The graveyard shift. I'm sorry. We'll do a better job next time.

Pasricha: It's always a pleasure to be here, Rafat. Always a pleasure to be here.

Ali: So, Sharan, for those of you who don't know, runs Ennismore. Ennismore is a company that maybe a lot of people who are not in the hotel industry do not know but Ennismore runs the Hoxton brand, a bunch of others. And they have a tie up. Accor is a large shareholder now. And so all of the Accor lifestyle brands have rolled under Sharan and beyond that he is also, just had an option from Saudi to open up a lot of new hotels in Saudi. Cut the deal with Qatar, which was I guess not announced yet, is about to close-

Pasricha: It's announced. We haven't closed yet, but it is announced.

Ali: You haven't closed, but they're buying in 11 or 10, 11% stake from Accor to own part of your company as well. And you are opening lots of hotels. You were telling me you're opening 18 hotels before the end of the year, right?

Pasricha: Correct. I mean you packed in quite a lot into that-

Ali: Quite a lot. The point that I was trying to make was you opened 10 or a dozen hotels in 10 years and now you