Return of Music Festivals Boosts Tourism Recovery
Skift Take
Music lovers have returned to festivals with a vengeance, but they've also become pickier and more environmentally conscious. So tourism authorities have to adapt to their new priorities.
Music lovers have returned to festivals in large numbers this summer after their Covid-induced pause, an enormous boon for destinations relying on those events to attract visitors and accelerate their tourism recovery.
Jamaica is one of those destinations, with its popular and lucrative Reggae Sumfest helping boost visitor numbers to the country. Jamaican Tourism Minister Edmund Bartlett credited the July event for bolstering its tourism rebound, with the island setting a record for most tourist arrivals in a single summer.
“It was the first time the event was staged in person since the pandemic, and attracted num
