Selina Looks to Bring 4 Million Freelancers Into Its Remote Working Fold

Selina plans to coerce freelancers and side-hustlers out of their coffee shops and into its properties and co-working spaces, following its new partnership with Fiverr. The millennial and Gen Z-focused hospitality brand now gains access to the freelancing platform’s substantial community of four million people. Fiverr is a marketplace connects freelancers with buyers, who now get access to 15 percent off stays at Selina’s properties, as well as discounts on other services. The tie-up reflects that accelerated blending of work and travel, and as far as marketing partnerships go this one has a lot of clout. But more importantly it marks a shift in how the travel industry recognizes what used to be a marginal group. There's a new form of collective buying power on the horizon, and the partnership comes as Selina delves deeper into the business-to-business space. “So many corporates get discounts at Marriotts or Hiltons,” said Elad Nir, Selina’s global chief marketing officer — so why not freelancers? The partnership was fairly organic, Nir continued. “We met Fiverr at an event, and discussed partnering. We share the same target audience, communities of freelancers, and share the same vision,” he added. “People aren't working from offices.” The partnership with Selina, which will have more than 150 locations by the end of 2022, also includes the ability for these workers to connect through in-person events an