Saudi Arabia Taps New $400 Million Fund to Help Build Ennismore Branded Lifestyle Hotels

Saudi Arabia's tourism development fund said it would help invest in the building of lifestyle hotels in the kingdom through a new hotel investment fund worth $400 million (1.5 billion Saudi riyals) that Al Rajhi Capital will manage.

Ennismore, a lifestyle hospitality joint venture with Accor, will pinpoint locations, provide financing options, and lead the development and operation of these projects, which will create about 2,000 hotel rooms.

Ennismore didn't specify which of its 14 brands — which includes 25hours, The Hoxton, Delano, Gleneagles, Mama Shelter, Mondrian, Morgans Originals, and 21c Museum Hotel — will appear in the kingdom.

Saudi's tourism development fund (TDF), created in 2020, has $4 billion to drive tourism growth in the kingdom.

Ennismore was founded by co-CEO Sharan Pasricha, who will be speaking at Skift Global Forum in New York.