Amex GBT, Accenture and Shell Partner on New Sustainable Fuel Platform

American Express Global Business Travel, Shell and Accenture have teamed up to launch Avelia, a so-called book-and-claim platform designed to help businesses buy sustainable aviation fuel. The book and claim model allows companies to pay for the fuel, and claim the benefits, even if it’s not available at their departure airport. The fuel is instead fed into another aircraft in an airport where available. The goal is to drive down the costs of a fuel that’s between two and eight times dearer than conventional jet fuel. “Once book-and-claim is approved by industry bodies as an acceptable form of emissions reduction, Avelia could enable airlines and companies who choose sustainable aviation fuel to authenticate, record and report the ass