Analysis: Choice $675 Million Acquisition of Radisson Americas Would Spur Flurry of Brand Decisions
Skift Take
Despite all the pessimism on Wall Street these days, plenty of companies are still out there looking and moving forward on deals. The hotel sector will remain in the spotlight.
If the Choice Hotels move to acquire Radisson Hotel Group Americas closes later this year, the issue then becomes whether Choice keeps all brands, merges some, or eliminates others.
However, the thinking that "those with the most brands wins" is still strong in the hotel industry, and plenty of observers got it wrong when they thought that the Marriott's acquisition of Starwood in 2016 would lead to a brand consolidations.
As for what Choi
