Asia Tourism CEO Offers 3 Ways to Invest for a Green Recovery

Capital investment in travel and tourism took a significant hit as a result of Covid-19, decreasing by almost 30 percent to $693 billion in 2020 — the biggest drop ever.

As destinations work towards attracting investment to unlock the sector’s recovery and future growth, creating an enabling business environment for sustainable investment is not enough. Destinations should also pay heed to new opportunities surfacing as a result of shifting consumer and industry trends, said Liz Ortiguera, the CEO of Pacific Asia Travel Association (PATA) during a week in which communities across the globe will celebrate Earth Day on Friday.

“Investors looking at sustainable investments should look for destinations that publicly commit to it and outline a strategy,” she added.

Ortiguera went on to add that while investors need to ensure that the approach is led from the top, it should filter down to the backbone of the travel and tourism industry — the s